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Country Brand Awards: Morocco tops the ranking in Africa in the "General Category"
Iamena redaction • 26 February 2021
Morocco ranked first in the "Country Brand Awards" for "general category", as it was learned from the organizers of this award.
Morocco surpassed Africa in this category by winning the gold award, ahead of South Africa (the silver award) and Egypt (the bronze award), according to the results that were published on the official page of this award, which covers several areas including attracting foreign investment, tourism promotion and managing the Coronavirus crisis. .
At the global level, according to the same source, New Zealand won the gold award in this category, followed by Singapore and South Korea.
The (Country Brand Awards) independently assesses three categories: "Tourism Promotion", "Doing Business" and "General Category".
In the category of "tourism promotion", Morocco ranked second in Africa after Kenya, while Egypt ranked third.
Always in Africa, Morocco ranked first with South Africa in the "Doing Business" category, ahead of Kenya and Senegal.
These categories include three basic elements in building a country brand, which is the ability to create an economic brand by attracting foreign investment, competencies and promoting exports; And the ability to create a tourist sign; As well as an exceptional new axis consistent with managing the (Covid-19) crisis. The final theme covers the management of the Coronavirus pandemic by countries, and takes into account key elements such as health security.
The jury, chaired by Gemma Lagay, and made up of communication professionals and diplomats, among them Fathallah Sijilmasi, the former Secretary General of the Union for the Mediterranean, which worked to assess these criteria, recognized the success of the award-winning countries in promoting their brand, both on the Continental (Africa, Europe, the Americas, Asia-Middle East, and Oceania) or at the global level.
Made in Morocco
نص الرسالة الموجهة اليوم إلى من يهمهم الأمر في وطننا العربي من وزراء السياحة، رؤساء الجهات وعمداء المدن العربية:
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