Iamena is run by a team of highly driven professionals, all passionate about sharing the stories of Arabic World across the region and the world.
SERVICES
We take a holistic approach to each project, doing everything we can to ensure your project runs smoothly and you get the best results.
Industry Leader
We’ve been in the business for 40+ years and have been a leader in the field ever since. We take pride in sharing the experience we’ve acquired.
Quality Guaranteed
Cutting corners is not an option at our company. We do everything as thoroughly as we can, from the beginning to the end. No excuses and no shortcuts allowed.
High Expectations
Strive for the top and you’ll reach it. That’s our motto, and our experience. We’ll work our hardest so that your most challenging goals, every time.
B2B
- Trade Marketing,
- Database marketing,
- Travel trade campaigns,
- Trade training programs,
- Informative email campaigns,
- Travel market specialised media buying and planning,
- Special cooperation’s.
B2C
- Consumer Marketing,
- B2C strategic planning,
- Integrated consumer cross media campaigns,
- Media planning and buying.
PUBLIC RELATIONS
Press office: work with a loyal network of key media,
- Pitching story angles,
- Pitching for editorial calendars,
- Traditional press releases, press newsletters, press kits,
- Media events & press conferences,
- Press awards,
- Media gatherings,
- Press trips (groups and individual),
- Hosting TV crews,
- Annual client mediaworkshop,
- Crisis management.
Iamena is a multi-service agency specializing in connecting international destinations, hotels and travel products with the MENA travel trade.
SALES
- Individual and group sales
- New customer enchain and existing customer retention
- Contract negotiation
- Sales calls
- Fare distribution
- Short-term sales campaigns
- Regular reporting
- Product training sessions
- Educational trip organization
MARKETING
- Prepare market analysis and forecast
- Develop sales strategies
- Branding
- Customer or Agent surveys
- Follow up of market conditions and competitor activity
- Pricing and distribution optimization
- Product adoptation
- Promotional material preparation and distribution
- Promotional events
- Media planning and advertising
- Direct mailing
- Translation services
ONLINE MARKETING
- Local website planning and design (or adoptation).
- E-mail marketing
- Online advertising
- Online branding
- Travel trade website maintenance (agent intranet).
- Search engine optimization
- Online booking engine maintenance
- Presence in social networks
- Use of social media
OUTSOURCING
- Necessary IT and telecommunication equipment
- Dedicated local phone and fax numbers
- Dedicated e-mail addresses
- Final consumer call centre
- Travel Agent helpdesk
- Loyal Customer service line
- Educated multilingual staff
- Reports and analyses.